Meet our Team

Daniel Vigorito — Founder & Chief Executive Officer

With a background in Business Administration and extensive leadership experience within the Club Pilates ecosystem, Daniel founded Studio Expand in 2023 to become the execution-driven partner studio owners truly need.

He previously served as General Manager and later Regional Manager, leading multiple locations, strengthening operational infrastructure, and driving measurable membership growth. His career spans entrepreneurship, IT systems development, finance, customer service, and sales — shaping a leadership philosophy rooted in process, accountability, and decisive action.

At Studio Expand, Daniel defines strategic direction, oversees performance standards, and ensures that growth is supported by structure — not dependency.

His strengths lie in:

Operational leadership and performance scaling
Revenue growth strategy
Process architecture and accountability systems
Data-driven executive decision-making

Daniel believes sustainable expansion happens when clear metrics, disciplined execution, and strong leadership operate together.

Fun Facts

Born in São Paulo, Brazil, with Italian and Portuguese family roots.
Father of four boys
Met his wife at 7 a.m. in an airport — married eight months later
Known for his homemade Italian-style pizza

Jenny Alvarez — Director of Operations

With a strong foundation in sales and relationship-driven leadership, Jenny brings a collaborative and performance-focused approach to studio growth.

Her career began in the veterinary field, where she developed expertise in client education and solution-based sales. She later became an Assistant General Manager at Club Pilates, refining her knowledge in conversion strategy, retention systems, and team accountability.

At Studio Expand, she partners closely with studio leadership to strengthen daily operations, optimize systems, and drive consistent revenue performance across locations.

Her strengths lie in:

Sales performance and conversion optimization
Operational systems improvement
Team coaching and accountability
Studio turnaround strategy

Jenny believes thriving studios are built through clarity, strong culture, and disciplined follow-through.

Fun Facts

Relocated from Miami, FL to Asheville, NC
Siberian Husky mom
Concert enthusiast
Pilates played a key role in healing a tailbone injury

Dani Fleming – Director of Education

With a Master’s degree in Forensic Psychology, Dani brings a structured, people-centered leadership style to training, team development, and studio performance.

She began her journey with Club Pilates as a Sales Representative and later advanced to General Manager. She now serves as Education Director at Studio Expand, where she leads the development of training systems, team growth, and operational consistency across studios.

She is responsible for creating educational frameworks that strengthen team capability, improve consistency, and elevate the member experience at every level.

Her strengths lie in:

Interactive team training and development
Leadership coaching and structured support systems
Onboarding and continuing education programs
Member engagement strategy
Retention-focused operational execution

Dani believes empowered teams create stronger communities and long-term performance stability.

Fun Facts

From Watertown, New York
Fur-mom to two dogs, Jagger and Tesla
70s/80s rock music enthusiast
Lifelong Buffalo Bills fan

Maria Clara — Director of Quality Assurance

With a background in Communications and Marketing Analytics, Maria Clara leads performance monitoring and operational compliance across Studio Expand’s portfolio.

Her experience in data-driven strategy enables her to translate complex metrics into actionable insights. She oversees performance reporting, financial verification, customer interaction analysis, and KPI tracking to ensure every studio operates at the highest standard.

At Studio Expand, she safeguards consistency, accuracy, and measurable improvement across supported locations.

Her strengths lie in:

Performance reporting and KPI analysis
Financial and operational verification
Data interpretation and strategic insights
Quality control systems

Maria Clara believes clarity in data creates confidence in growth.

Fun Facts

From Rio de Janeiro, Brazil
Double major in History and Education
Former ballet teacher
Favorite film: Pan’s Labyrinth

Alanis Emanuelle — Brand & Digital Strategy Lead

With a degree in Marketing and professional experience in digital strategy since 2022, Alanis leads Studio Expand's brand positioning and digital communication strategy.

Alanis supports Club Pilates studios by helping define clear brand positioning and a strong, consistent voice. She creates content plans that make posting feel organized and intentional, so everything works together. She brings ideas to life through visual storytelling and tech-integrated creative solutions, then tracks performance and shares insights to keep improving results over time.

The goal is simple: increase connection and engagement, build trust, and grow a real studio community.

Her strengths lie in:

Strategic brand positioning
Digital content planning and architecture
Performance analysis and reporting
Technology-integrated creative solutions

Alanis believes strong brands are built through precision, consistency, and intentional messaging.

Fun Facts

Born and raised in the countryside of Rio de Janeiro
Annapolis, MD remains close to her heart
Literature enthusiast
Two cats and one dog complete her home

Brooke Sams — Class Schedule Operational Director

With over two decades of experience in the fitness industry, Brooke brings advanced instructional expertise and operational precision to Studio Expand’s performance structure.

Certified in 2008 as a fully comprehensive 500-hour Pilates Instructor through Body Arts & Science International (BASI), her methodology is influenced by a strong foundation in Yoga and Dance. She is recognized for elevating technical standards, refining movement quality, and challenging instructors and members to exceed perceived limitations.

After joining Club Pilates in 2018, Brooke quickly advanced to Lead Instructor, a position she held for four years, where she strengthened instructional consistency and upheld brand-level class standards. In 2024, she joined Studio Expand to oversee scheduling strategy and instructor development across supported locations.

Her strengths lie in:

Instructor leadership and mentorship
Strategic schedule optimization
Technical Pilates refinement
Performance-focused class programming

Brooke believes disciplined instruction and intentional programming are foundational to long-term studio performance and brand excellence.

Fun Facts

Lives in Northern California

Loves hiking coastal trails over the sand dunes and through the redwoods

Enjoys driving through wine country and stopping for dinner in Napa or Sonoma

Loves playing pickleball with her 7-year-old

Favorite group fitness classes are Pilates and Vinyasa yoga

Juliana – Operations and Onboarding Coordinator

Juliana brings more than 10 years of experience in the textile industry, with a strong background in business administration, management, and ownership. As a business owner, she developed deep expertise in operations, organization, process control, and strategic decision-making, always with a focus on efficiency, results, and sustainable growth.

At Studio Expand, she supports the administrative and onboarding functions, helping ensure that systems, processes, and day-to-day operations run smoothly and efficiently. Her detail-oriented approach and operational mindset help create a strong foundation for both team success and a high-quality experience for clients, staff, and owners.

Her strengths lie in: